Privacy Policy

Last updated on March, 2019

At elLiteracy we are committed to Internet privacy. This Privacy Policy governs the manner in which elLiteracy collects, uses, maintains and discloses information collected from Users (each, a "User", a “Self-Learner”, a “Student”, a “Teacher”, a “School”, an “Organization”) of the website ("Site"). This Policy applies to the elLiteracy website available at www.elLiteracy.com, and our services made available through the Site (the "Services").

By submitting personal information through our Services, you expressly consent to the processing of your and your students' personal information in the U.S. in accordance with this Privacy Policy. "Student personal information" is personally identifiable information, as well as other information, when it is both collected and maintained on an individual level and is linked to personally identifiable information. This could include indirect identifiers, such as an email, IP address, and the other kinds of information that you listed as purely technical and non-personal ("use of non-personal information").

Please read this Privacy Policy carefully before accessing or registering on the elLiteracy website. You agree to be bound by this Privacy Policy if you use any elLiteracy services. If you do not agree, then you may not access the elLiteracy website or use any of our products or services.

Collection and Use of Personal Identifiable Information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to the communication, and fill out a form on our Site. Users may be asked for, as appropriate, Name, Job title, School, District Name, Contact information including email address or Google™ login, Demographic information such as zip code, preferences and interests, and other information relevant to customer surveys and/or offers. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities. Users shall NOT be prompted to submit their personal phone numbers, personal mailing addresses, dates of birth, or Social Security numbers (or foreign national identification numbers), nor will they be prompted to submit the phone numbers or mailing addresses of any educational institutions with which they may be associated. We also do not provide for the uploading of any manner of photographs, nor do we link accounts with any manner of third-party social media profiles. Users are uniquely identified by their login address. A de-identified version of this information is used to determine the status of their elLiteracy current license. No other Google profile information is collected. We may keep this de-identified data indefinitely.

We use information collected through our Services, or disclosed by you on our Site or in connection with our Services, for the purposes described in this Policy. For example, we may use your and your students' information to:

• understand your student's performance in relationship to others and to provide you and your student with insight into their performance;
• understand your and your students' preferences and to enhance your and your students' experience and enjoyment using our Site and Services;
• operate, maintain, and improve our Site and Services;
• respond to comments and questions and provide customer service;
• send you related information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
• communicate about promotions and other news about Services offered by us;
• protect, investigate, and deter against fraudulent, unauthorized, or illegal activity;
• link or combine with other personal information we get from third parties such as your associated school, to help understand your needs and provide you with better service; and
• provide and deliver products and services that you request.

We will not use your personal information in any way other than in connection with providing the Services, as described in this Policy, as directed by a teacher or school, or upon obtaining your consent. The only exception to this would be a company acting on our behalf for mailing purposes only. We only work with mailing companies who meet our own strict information security policies.

Students and Personally Identifiable Information

We provide our services to teachers and we do not intentionally collect any personally identifiable information from users under the age of 13. If you are a parent or guardian or teacher and believe that your child or student has provided elLiteracy with personally identifiable information, you should Contact Us so that we may immediately delete the information from our servers

Because elLiteracy has a teacher dashboard and displays class rosters, and individual student running records some additional information is stored. The data which is stored includes: The student name and last name, Grade level, The student email address or Google™ login, Their Google Profile image (if the school policy permits access), Audio recordings of the student, and Their running record (WCPM, IRL, and scores).

Use of Non-personal Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Environment Variables

We may record your environment variables, such as your IP address, host name, browser type, operating system, etc., to help diagnose problems with our server, and to administer our website. This information may be used to help identify you, track referrals, prevent or report incidents of credit card fraud, or for other purposes deemed reasonable and necessary.

Log Files

Like many other Web sites, www.elLiteracy.com makes use of log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Unique Identifiers

We may use unique identifiers to track individual usage behavior on our Services, such as length of time spent on a particular page and pages viewed during a particular log-in period. The unique identifiers collect information about a user's use of the Services on an individual basis. We use the information that we gather through unique identifiers to evaluate and improve the Services and its content, including, but not limited to, the effectiveness of certain materials on our Services and the student and teacher experience while using the Services.

Analytics and Other Technologies

We use other technologies and analytics services (including Google Analytics) to help analyze how users use the Services. These analytics use cookies, digital images called web beacons, and other technological methods to collect and store information such as how often users visit the Services, what features they use, what pages they visit, what emails they open, and what other sites they used prior to coming to the Services. We use the information we get from analytics services to improve our Site and Services. Please see the following links for more information about Google Analytics and to opt out: google.com/policies/privacy/partners/ and tools.google.com/dlpage/gaoptout.

Cookies

A “cookie” is a small text file that is stored on a browser when a user visits a website. Cookies do not identify the user personally; they simply identify the browser and track settings, preferences and features. We use cookies for log-in information and session data. We do not use clear gifs. We may automatically collect information using "cookies." Among other things, cookies help us make our Services and the student's experience better. We use cookies to see which parts and features of our Services are popular and to count visits to our Services. Most web browsers are set to accept cookies by default. If you prefer, you can typically remove and reject cookies from our Site with your browser settings. If you remove or reject our cookies, it could affect how our Site and Services work for you. You may choose to opt-out of use of cookies by certain third-party analytics providers. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice. While we and others give you choices described in this Policy, there are many ways web browser signals and other similar mechanisms can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism.

Third Party Access to Information

Only such information as is necessary in order to process payments, and to fulfill product and service delivery requirements will be provided to third-parties.

We do not share your or your student's personal information except as follows:

• with your school or school district at their request;
• understand your and your students' preferences and to enhance your and your students' experience and enjoyment using our Site and Services;
• with third party service providers, consultants, and other service providers who perform services for us and need access to your or your student's information to do that work in a manner consistent with this Policy (for example, our web hosting provider, third party analytics service providers and purchase processors);
• to comply with laws or to respond to lawful requests and legal process;
• to protect the rights and property of elLiteracy, our agents, users, and others including to enforce our agreements, policies, and terms of use;

Additionally, we may share your or your student's personal information with new teachers who use the Services in their classrooms when you or your student, as applicable, enroll in such teachers' classes, and we may share teacher personal information with other teachers within a school using the Services.

We may create and use anonymized and/or aggregated data for our own purposes by excluding information (such as your or your student's name) that makes the data personally identifiable to you or your student. The purposes for which we may create and use anonymized and/or aggregated data include but are not limited to, conducting analysis and generating statistics regarding the use of our Site or Services. We will not share your or your student's personal information in any way other than in connection with providing the Services, as described in this Policy, as directed by a teacher, parent/legal guardian or school, or upon obtaining your consent. We require our third party service providers not to use your or your student's personal information other than to provide the services that we have requested.

We will not disclose your or your student's personal information to any third party for that third party's own marketing purposes. Additionally, we will not use or disclose student information (whether personal information or otherwise) for behavioral targeting of advertisements to such students. We do not sell student personal information.

elLiteracy may contain links to other websites. elLiteracy is not responsible for the privacy practices or the content of such websites.

Public Forums

elLiteracy may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your personal information.

Security

elLiteracy has security measures in place to protect the loss, misuse and alteration of the information under our control. These measures include the use of secure servers to collect the information, encrypted databases, storage of the information in non-public areas of the servers, and other measures as deemed reasonable and necessary.

Supplementation Information

Our site may supplement the information that you provide with information that is received from third parties.

Choice/Opt-Out

Our site allows users to Contact Us in order to remove their information from our database, to not receive future communications, or to no longer receive our service.

Correct/Update Information

Our site allows users to Contact Us in order to change and modify information previously provided.

Future Changes to the Privacy Policy

We reserve the right, at our discretion, to change, modify, add, or remove portions of the Privacy Policy at any time. Schools and all users will be notified in advance of material changes, including practices around new or additional data collection, or practices that may lessen the previously noted protections around student data privacy, separate from any notice in a “click wrap” agreement. We encourage you to check the Privacy Policy periodically to remain informed of any changes.